Biography

Dr Pei Qirong currently serves as a Lecturer in the International School of Design. Her research interests include intangible cultural heritage, media communication, and cultural tourism. She is currently the Principal Investigator of one provincial/ministerial-level project and has participated in several major projects, including the National Social Science Fund of China and Ministry of Education for Humanities and Social Science projects.

Qualifications

Bachelor’s in Chinese Language and Literature, Huizhou University

Master’s in Cultural Industry Management, City University of Macau

PhD in International Tourism Management, City University of Macau

Postdoctoral Researcher in Tourism Management, Sun Yat-sen University

Professional Experience

l Principal Investigator (Current):The Paradox and Interaction Mechanism between the Mediated Communication of Intangible Cultural Heritage and the Construction of Locality, Guangdong Basic and Applied Basic Research Foundation - Youth Fund Project, 2023–2026

l Participant (Current): Mechanisms and Pathways for Public Participation in Cultural Heritage Protection, National Social Science Fund of China Special Project on Cultural Heritage Protection and Transmission, 2025–2028

l Participant (Completed): Macao Intangible Cultural Heritage Survey, Macao Cultural Affairs Bureau Project, 2019

Publications

l Zhang Xiaoming, Pei Qirong. Communication as Safeguarding——Reinterpretating the Concept of Intangible Cultural Heritage Protection, Thinking, 2026.

l Pei Qirong, Zhang Xiaoming. Application of Cultural Governance Logic in the Tourism Development of Historical and Cultural Districts, China Cultural Heritage, 2026.

l Yin Shuhua, Luo Qiuju, Pei Qirong, Wang Junyi. Traditional Festivals and Urban Villagers’ Social Relationships: An Interaction Ritual Theory Perspective, Journal of Travel Research, 2025

l Pei Qirong, Zhang Xiaoming. Cultural Governance: Exploring the Connotation and Significance of “Festivalization” Development Model in Macao, Global Gaming & Tourism Research, 2024

l Pei Qirong, Zhang Xiaoming. The Inheritance, Dissemination of Intangible Cultural Heritage and its Reconstruction of the Relationship with the Place, Cultural Heritage, 2023