一、课程介绍：项目化课程（Course Introduction: Project-Based Curriculum）
《服务设计与创新》是2026春季学期面向工业设计专业三年级开设的专业选修课，课程总学时24学时，共计1.5学分，完整教学周期为期6周。课程以服务设计经典双钻模型（探索—定义—发展—执行）为核心教学主线，全程采用项目式工作坊的教学模式。课程打破传统课堂的限制，不局限于理论讲授，而是组织学生以小组为单位自主选择乡村振兴、老年服务、特殊儿童关怀、文化传承、社区共建、生态环保等多元真实的社会议题。同学们深入乡村、社区、医院、公园等线下实景开展实地走访调研，直面真实用户，挖掘需求痛点，在“实地调研、动手实践、落地迭代”的做中学模式中，完整掌握用户画像、服务蓝图、利益相关者地图等全套服务设计核心工具与落地方法论，以小组合作的形式完成从问题挖掘、用户调研、方案构思到完整服务体系搭建的全流程设计闭环。
Service Design and Innovation is a professional elective course offered to third-year Industrial Design students in the Spring 2026 semester. The course totals 24 class hours, equivalent to 1.5 academic credits, with a full six-week teaching cycle. Centered on the classic Double Diamond Model of service design (Discover–Define–Develop–Deliver), the course adopts a project-based workshop teaching model throughout the semester.
Breaking the confines of conventional classroom teaching, the curriculum moves beyond mere theoretical lectures. Students work in teams to independently select authentic social issues spanning rural revitalization, elderly care, support for children with special needs, cultural heritage preservation, community co-construction, ecological protection and more. They conduct field research on-site in villages, communities, hospitals, parks and other real-world spaces to engage directly with end users and identify unmet needs and pain points.
Through a learning-by-doing framework combining field investigations, hands-on practice and iterative implementation, students master a full suite of core service design tools and practical methodologies, including user personas, service blueprints and stakeholder maps. Working collaboratively in groups, they complete a full-cycle design loop covering problem identification, user research, conceptual development and the construction of a comprehensive service system.
二、课程成果：课堂落地赛场，教学辐射全国（Course Outcomes: From Classroom to Competitions, Teaching Insights Shared Across the Country）
课程坚持“以赛促学、以研促教”理念，课堂产出不局限于结课作业，师生持续打磨优质项目，积极参与各类学科竞赛、全国高校教学交流活动，实现课堂教学成果向外延伸、多元转化。
Adhering to the philosophy of "promoting learning through competitions and advancing teaching via research", the course extends far beyond final coursework. Teachers and students refine high-quality projects on an ongoing basis and actively take part in various disciplinary competitions and national university teaching exchange events, enabling the extension and diversified transformation of classroom teaching outcomes.
1. 挑战杯专项赛斩获省级银奖
共计6支课程项目团队出征 2026 年“挑战杯”河源专项赛，其中《东江源创——赋能乡村新质生产力的数字游民“栖・创・融”共生范式》项目脱颖而出，斩获省级银奖。项目团队依托课程与比赛，深入河源市东源县乡村一线开展真实调研，针对乡村发展与数字游民双向需求搭建共生服务体系，用设计力量激活乡村发展内生动力。
2. 全国跨学科创新成果展双项目摘得一等奖
课程作为全国高校跨学科社会创新课程联盟核心成员课程，选派两支优质项目参与2026联盟学生项目成果展暨大赛。《东江共创——人才乡土双向赋能旅居生态设计》与《听见星声——基于可穿戴设备的孤独症儿童情绪识别与社会支持系统设计》两大项目成功晋级全国决赛，团队远赴西安参与现场路演答辩，凭借完整的调研逻辑、落地性强的服务方案与人文关怀设计，两个项目均斩获全国一等奖。
3. 教师参编教学手册，输出教学示范案例
课程教师黄梦怡受邀参与全国跨学科社会创新通用《课程手册》编写工作，以本门《服务设计与创新》完整教学流程、学生实践项目为核心案例，融合设计学、社会学、心理学多学科交叉视角撰写完整教学框架，为全国各大高校同类社会创新、服务设计课程提供可复制、可借鉴的标准化教学参考范本。
4. 多份优秀课程作业持续冲击国内外设计赛事
除重量级赛事荣誉外，课程筛选多组高质量学生作业持续投递各大权威大学生设计赛事，包含广东省工业设计大赛、未来设计师・全国高校数字艺术设计大赛、好创意全国大学生数字媒体艺术大赛、London Design Awards、MUSE Design Awards等，以行业赛事持续检验教学成效，不断打磨学生实战设计能力。
三、优秀作业(Outstanding Course Works)
1.《东江源创——赋能乡村新质生产力的数字游民“栖·创·融”共生范式》
项目成员：叶昊聪、彭俊浩
其他指导老师：王沄、谢黎、何继伟、乔显越
课程成果：第十五届“挑战杯”广东大学生创业计划竞赛河源专项赛省级银奖
项目介绍：东江源创项目以”数字游民友好型旅居生态“为切入口，回应乡村全面振兴与广东“百千万工程”背景下县域引才、产业激活和青年入乡的现实需求。项目不把数字游民简单理解为游客，而是将其视为携带设计、内容、AI、电商、技术能力的流动型青年生产力。通过空间承载、社群运营、任务转化和产业共创，推动数字游民从”短期停留”走向”长期参与”，让青年技能真正进入东源、服务东源、沉淀东源。
Project Introduction：
Focusing on a digital-nomad-friendly residential ecosystem, the Dongjiang Origin Innovation Project responds to local demands for talent recruitment, industrial activation and youth settlement under national rural revitalization and Guangdong’s Hundred Counties and Thousand Towns Project.
Digital nomads are viewed not as tourists, but as mobile young professionals skilled in design, content creation, AI, e-commerce and tech. Through space construction, community management, task matching and industrial co-creation, the project encourages digital nomads to stay long-term and engage locally, bringing their expertise to empower and root development in Dongyuan.
2.《听见星声——基于可穿戴设备的孤独症儿童情绪识别与社会支持系统设计》
项目成员：陈钰荃、罗光荣、谢博
其他指导老师：谢黎
课程成果：高校跨学科社会创新课程2026年学生项目展暨大赛全国一等奖
项目介绍：
本项目基于孤独症儿童联合生理监测的服务系统设计，该服务系统通过穿戴式生理监测设备，测量儿童的心电、皮电、脑电、等关键生理指标，来完成孤独症的初步诊断、分级与情绪识别，并通过联合医院、学校、以及社区等社会力量，优化孤独症儿童、家庭、医院、学校以及社区的干预模式，将生理检测技术融入孤独症儿童的诊断及治疗中，让孤独症儿童的治疗降本增效。
Project Introduction：
This project designs a service system with combined physiological monitoring for autistic children. Using wearable monitoring devices to collect ECG, electrodermal activity, EEG and other vital signs, the system realizes preliminary autism screening, grading and emotion recognition. By integrating hospitals, schools and communities, it optimizes intervention models for autistic children and their families, lowering treatment costs while boosting therapeutic efficiency through physiological detection technology.
3.《种子·乡野——结合“千百万工程”计划的乡村儿童美育陪伴服务系统设计》
项目成员：赖可嘉、罗乐瑶、郑畅
项目介绍：
针对广东乡村美育“有政策缺落地、有资源难持续”的困境，种子・乡野美育陪伴计划通过构建政府搭台、高校赋能、突击队执行、学校承接、儿童创造的五方协同机制，以百千万工程突击队暑期社会实践为核心抓手，同时依托“乡育桥” 资源平台提供按广东文化地图导航的课程库与材料解决方案库，让高校资源可沉淀、乡村教师可复用，最终为广东乡村留下一个能自己生长的美育课堂，而不再是来了又走的短期支教。
Project Introduction：
To tackle Guangdong’s rural art education dilemma—sound policies lacking implementation and available resources lacking sustainability—the Seed Rural Art Companion Program establishes a five-party collaboration system involving government support, university empowerment, volunteer team execution, school delivery and children’s creative practice.
Centered on summer social practice by the Hundred Counties and Thousand Towns Project volunteer teams, the program leverages the Rural Education Bridge platform, which offers curriculum and material solution libraries mapped to Guangdong’s cultural landmarks. It enables universities to sustain local resources and rural teachers to reuse teaching materials, building self-sustaining rural art classrooms instead of temporary volunteer teaching initiatives.
4.《东江湿地公园“江畔露营+” 服务设计》
项目成员：陈瑶、戴利玲、唐梓盈、钟卓恩
其他指导老师：刘蔚
项目介绍：
本项目聚焦露营同质化、场景单一、获客难等问题，以特色帐篷+客家非遗手工坊为双核心，江畔直播区为引流亮点，融合东江渔家与客家文化，打造差异化露营体验。项目以特色帐篷满足多元客群，以手工坊强化文化互动，以直播区带动线上传播，采用轻量化生态运营，为游客提供“住 + 玩 + 拍”一站式服务，打造区域特色文旅新标杆。
Project Introduction:
Addressing camping’s homogeneity, limited scenes and low visitor volume, this project features themed tents and Hakka heritage workshops, plus a riverside live-stream zone for promotion. Blending Dongjiang fishing and Hakka culture, it creates unique camping experiences. With lightweight eco-management, it offers all-in-one accommodation, activities and photography services, forming a new local cultural tourism landmark.
5.《东江共创——人才乡土双向赋能旅居生态设计》
项目成员：林源鹏、洛子漫
课程成果：高校跨学科社会创新课程2026年学生项目展暨大赛全国一等奖
项目介绍：
本项目立足河源东源乡村发展痛点与数字游民就业困境，搭建线上“东江游民坞” 供需平台+线下分层旅居共创空间，打造需求驱动的人才乡土双向赋能服务系统。项目打通本地产业、数字人才、运营主体三方协作链路，依托资金托管、自治运营等机制促成常态化项目合作，实现青年增收、乡村产业升级，探索可复制的数字人才助力乡村振兴新模式。
Project Introduction：
Addressing rural hurdles in Dongyuan, Heyuan and digital nomads’ employment woes, we launch the online Dongjiang Nomad Hub marketplace and tiered offline co-working & co-living venues to deliver mutual empowerment between digital talents and villages. Through fund custody and self-governance operations, we align local industries, remote workers and operators for steady partnerships, lifting youth earnings and upgrading rural sectors — a scalable rural revitalization solution powered by digital nomads.
6.《越王闻道——越王山沉浸式体验项目服务设计》
项目成员：黄俊杰、薛名聪、周永安
其他指导老师：代骏頔
项目介绍：
针对河源越王闻道示范带文化转化弱、业态联动不足的痛点，以越王山南越文化为核心打造全场景沉浸式文旅 IP，让旅客通过穿戴古代服装和剧情演绎来增加用户粘性，通过 “一核引领、五村联动” 模式构建农文旅融合体系，以青年力量赋能百千万工程，打造可复制的乡村振兴标杆。
口号：越王沉浸越千年，五村兴农启新篇
Project Introduction：
This project resolves poor cultural conversion and disconnected industries on Heyuan King Yue Demonstration Belt with an immersive Nanyue cultural IP of King Yue Mountain. Ancient costume role-play enhances tourist stickiness. The "One Core, Five Villages Linked" agri-culture-tourism integration model leverages youth to fuel the Hundred-Thousand-Ten Thousand Project, forming a scalable rural revitalization model.
四、课程收获(Gains from the Course)
林源鹏：
在这门课上，我最大的收获是跳出了 "设计就是做产品、做空间" 的固有认知。从普宁社会实践发现问题，到东源实地调研厘清痛点，再到一步步搭建完整的东江共创服务系统，我们学会了用服务设计的方法去拆解真实的社会问题。比起画一张漂亮的效果图，更重要的是理解多方需求的平衡、系统关系的构建，以及如何在现实约束中找到最优解——这门课我真正体会到，设计可以成为连接人与社会的桥梁。
这次去西安参加课程联盟成果展，最大的感受是开阔了眼界。看到全国各地不同学校的同学都在用自己的专业回应真实的社会议题，有科技发明、有文化传承、有乡村实践，每一个项目都很有启发。和评委老师交流的过程中，也让我们对项目的不足和未来方向有了更清晰的认识。我们拿到了一等奖，但比起获奖，更珍贵的是跳出自己的小圈子，看到社会创新更多的可能性，也更加坚定了把这个项目继续完善的想法。
黄俊杰：
通过课程的学习，我突破了传统单一的设计思维，建立起系统化、全局化的服务设计逻辑。结合河源越王山“越王闻道”项目实践，我收获深刻。课程引导我运用服务蓝图、用户旅程图，完整贯穿游客从发现景区、参与体验到后期自发传播的全流程，充分兼顾用户体验与情绪变化。同时，我掌握了前后台协同的系统设计方法，搭建客服、安全防控等配套体系，有效提升了项目的落地可行性。此外，通过利益相关者视角分析，兼顾了景区发展、村民就业与政府文旅示范价值，让设计方案更加全面完善。本次课程极大拓宽了我的设计视野，有效提升了我的综合设计素养。
张宏晨：
这学期依托光伏江畔露营项目学习服务设计，打破了我工业设计只聚焦单品的固有思路。项目里帐篷、主题IP等各类实物触点不再是独立个体，彼此相互配合串联，共同构建起一套完整连贯的江畔露营服务体系，也让我学会用系统视角统筹整体用户体验。
五、课程总结(Course Summary)
《服务设计与创新》课程以社会真实需求为导向，坚持“实地调研、跨学科融合、实践探索、以赛促教”四位一体的教学模式，成功打通课堂、社区、乡村、行业赛事、全国教学交流平台多重实践场域。课程引导学生走出教室，直面真实用户、真实社会难题，锻炼学生系统性思考、多方需求协调、可持续服务方案搭建的综合设计能力。本学期课程产出成果丰硕，多项项目斩获全国、省级赛事重要奖项，教学案例同步面向全国高校输出，充分印证课程教学模式的可行性。未来课程将持续深耕乡村振兴、特殊群体关怀、乡土文化创新等社会议题，持续优化项目与工作坊的教学模式，鼓励学生持续打磨项目、落地实践，以设计之力赋能社会发展，培育兼具人文温度、系统思维与落地能力的新时代工业设计人才。
Centered on real social needs, Service Design and Innovation adopts a four-in-one teaching model: field research, interdisciplinary integration, practical exploration and competition-based teaching, linking classrooms, communities, rural areas, industry contests and national teaching exchange platforms.
It leads students to address real users and social issues, developing their comprehensive abilities in systematic thinking, demand coordination and sustainable service design.
This semester witnessed remarkable achievements: student projects claimed key national and provincial awards, and teaching cases were promoted nationwide, proving the model’s feasibility.
Going forward, the course will focus on rural revitalization, special group care and local cultural innovation. It will upgrade project and workshop teaching, guide students to refine and implement works, boost social development through design, and cultivate industrial design talents with humanistic empathy, systematic thinking and practical capabilities.
授课老师：黄梦怡
授课班级：2023级工业设计1、2班
