当课堂链接产业，设计便有了真实的温度与重量

一、课程介绍：产教融合课程，让设计落地有声

《产品设计程序与方法》是东莞理工学院工业设计专业的核心必修课。本课程突破传统教学模式，以真实产业需求为教学导向。本年度，好印象硅胶企业将产业命题引入课堂，让学生直接对接行业痛点，成为真正的设计实践主体。

Product Design Process and Methods is a core compulsory course for the Industrial Design major at Dongguan University of Technology. This course breaks away from traditional teaching models and is guided by real - world industrial needs. This year, Good Impression Silicone Enterprise introduced industry - related propositions into the classroom, allowing students to directly address industry pain points and become true design practitioners.

课程共计16周：前8周围绕产品设计程序与方法开展项目化教学；从第7周开始，好印象实业的企业设计师进入课堂，校企共同搭建起“企业命题→用户调研→方案构思→草模验证→企业评审→方案优化→成果产出”的完整闭环教学流程。后续第14周企业导师驻场评讲设计方案，第16周企业参与最终答辩评审，实现了企业深度参与贯穿教学全周期。

The course lasts for 16 weeks: the first 8 weeks focus on project - based teaching around the product design process and methods; starting from the 7th week, enterprise designers from Good Impression Industrial enter the classroom, and the school - enterprise jointly build a complete closed - loop teaching process of “enterprise proposition → user research → concept development → prototype validation → enterprise review → scheme optimization → result output”. In the subsequent 14th week, enterprise mentors are on - site to comment on design schemes, and in the 16th week, enterprises participate in the final defense review, realizing the deep involvement of enterprises throughout the entire teaching cycle.

课程内容全面覆盖用户研究、行为分析、草模验证、文献调研、企业观摩、设计定位、形体推导及方案评审等核心环节，旨在让学生在真实产业语境中，掌握从概念萌发到落地量产的完整设计方法论。

The course content comprehensively covers core links such as user research, behavior analysis, prototype validation, literature research, enterprise observation, design positioning, form derivation, and scheme review, aiming to enable students to master the complete design methodology from concept germination to mass production in a real - world industrial context.

二、产业合作伙伴：好印象——从东莞走向世界的硅胶创新力量

本次产教融合合作方为东莞市好印象实业有限公司，该企业系国家高新技术企业。企业深耕行业二十余年，拥有一万两千平方米生产基地与无尘车间，配置六十余台生产设备，获得多项国际认证，创新研发总部设立于东莞南城。好印象产品覆盖孕婴童、家居厨房等多个品类的硅胶制品，践行绿色制造理念，具备从设计开发到成品产出的完整产业链，持续向全球市场供应优质产品与服务。

The industry - education integration partner for this project is Dongguan Good Impression Industrial Co., Ltd., a national high - tech enterprise. The enterprise has been deeply involved in the industry for over 20 years, with a 12,000 - square - meter production base and a dust - free workshop, equipped with more than 60 production devices. It has obtained multiple international certifications, and its innovation and R&D headquarters is located in Nancheng, Dongguan. Good Impression’s products cover silicone products in multiple categories such as maternity, infant and children, home and kitchen, and it practices the concept of green manufacturing. It has a complete industrial chain from design and development to finished product output, continuously supplying high - quality products and services to the global market.

本次产教融合项目以硅胶产品创新设计为核心命题，引导学生直面行业真实需求，开展从概念到落地的全流程设计实践。

This industry - education integration project takes silicone product innovative design as the core proposition, guiding students to face real industry needs directly and carry out the whole - process design practice from concept to implementation.

三、课程成果：当学院派创意遇见产业级落地

在后续的教学周期中，学生围绕好印象的真实产品线，完成了从需求洞察到方案呈现的全流程设计。以下是部分代表性成果：

In the subsequent teaching cycle, students focused on Good Impression’s real product lines and completed the entire design process from demand insight to solution presentation. Below are some representative outcomes:

方案构思、草图发散

硅胶母婴与厨房用具创新设计快题蒋真军 | 24级工业设计2班

设计方案快题展示，包含5个核心产品提案（如安抚球、吸盘餐盘、洗浴护耳帽、沥水篮、感温锅铲等），通过用户调研、思维导图到方案呈现，围绕硅胶材料的轻量化、安全性与功能性，解决母婴及厨房场景的痛点。

Design Scheme Quick - Sketch Showcase, featuring 5 core product proposals (such as soothing balls, suction - plate meal trays, foldable bathing ear - protectors, collapsible drain baskets, and temperature - sensing silicone spatulas, etc.), from user research and mind mapping to scheme presentation, focusing on the lightweight, safety, and functionality of silicone materials to address pain points in maternity and kitchen scenarios.

柔护新生：婴儿安抚系列硅胶制品设计 黄依含 | 24级工业设计2班

以硅胶材质的柔软安全为核心，打造包含捏捏玩具、安抚抱枕、探索牙胶、洗涮玩具、情绪安抚玩具在内的5款产品，通过圆润造型、多元触感与功能设计，满足婴儿不同阶段的安抚需求，传递“柔护新生”的设计理念。

Centered on the softness and safety of silicone material, this design creates a set of 5 products including squeeze toys, soothing pillows, exploratory teething toys, washing toys, and emotional soothing toys. Through rounded shapes, diverse tactile experiences, and functional design, it meets the soothing needs of infants at different stages, conveying the design concept of “Gentle Care for Newborns”.

"一捏即开"便携母婴收纳包 杨佳明 | 24级工业设计2班

采用单手磁吸开合结构、三层分区收纳设计与婴儿车挂钩配置，针对全职妈妈母婴用品高频取用的痛点，实现高效收纳与便捷取物。

Adopting a single - hand magnetic suction opening and closing structure, a three - layer partitioned storage design, and a stroller hook configuration, it addresses the pain point of frequent access to maternal and infant products by full - time mothers, achieving efficient storage and convenient access.

PureNest 2.0智能变形硅胶净护盒 林珊妃 | 24级工业设计2班

集UV-C消毒、自动翻转清洁、干湿分离、冷藏保鲜功能于一体的智能母婴用品管理系统，支持APP智能控制。

An intelligent maternal and infant products management system integrating UV - C disinfection, automatic flipping cleaning, wet - dry separation, and refrigeration and freshness preservation functions, supporting APP - based intelligent control.

罗马安睡奶嘴（马年限定款） 林珊妃 | 24级工业设计2班

融合中国传统生肖文化元素，采用马头造型盾牌结构、定制铭牌刻字工艺与透气孔设计，兼具文化审美价值与实用功能。

Integrating traditional Chinese zodiac cultural elements, it adopts a horse - head - shaped shield structure, customized plaque engraving craftsmanship, and breathable hole design, combining cultural aesthetic value with practical functions.

企业评审、方案优化

企鹅不倒翁奶瓶 郑上维 | 24级工业设计1班

以企鹅幼崽摇摆学步为灵感，打造配备“不倒翁”底座与防胀气系统的智能奶瓶。它造型圆润，奶嘴采用仿母乳触感，共有四种颜色可选，同时兼顾趣味性与安全性。

Inspired by the waddling gait of penguin chicks, this design creates a smart baby bottle equipped with a “weeble - wobble” base and an anti - colic system. It features a rounded shape, with the nipple adopting a breast - like tactile feel, available in four colors, while balancing fun and safety.

硅胶婴儿吸盘玩具碗 杨子昂 | 24级工业设计1班

采用花瓣造型碗口、强力真空吸附底座及可悬挂小玩具一体化设计，可同时解决喂养过程中餐具打翻、婴儿进食分心两大痛点。产品采用食品级硅胶材质，耐高温且可消毒。

Adopting a petal - shaped bowl opening, a strong vacuum - adsorbing base, and an integrated design with a hangable small toy, it can simultaneously solve two major pain points during feeding: the overturning of tableware and the distraction of the baby during eating. The product is made of food - grade silicone material, which is heat - resistant and can be disinfected.

云朵硅胶夜灯 马淳泰 | 24级工业设计2班

采用蓬松云朵造型，搭配食品级硅胶灯罩，支持轻触开关、长按调光与三档色温切换。Type-C充电，续航可达8-40小时，且光线为无频闪柔光，能为宝宝营造温柔的入睡氛围。

Adopting a fluffy cloud shape paired with a food-grade silicone lampshade, it supports touch control, long-press dimming, and three-level color temperature switching. With Type-C charging, the battery life lasts up to 8-40 hours. Furthermore, its flicker-free soft light creates a gentle sleep-inducing atmosphere for babies.

冰镇缓痛牙胶 梁逸言 | 24级工业设计1班

本产品针对牙齿萌出期不同阶段的需求，设计分龄纹理及注水冰镇功能。采用透明硅胶材质，可清晰观察注水状态，配备硅胶自密封注水口，具备自动回弹防漏特性，不含双酚A，安全可靠。

Targeting the needs of different stages during the teething period, this product is designed with age-specific textures and a water-filled chilling function. Made of transparent silicone material, it allows for clear observation of the water injection status. Equipped with a self-sealing silicone injection port, it features automatic rebound and leak-proof properties. It is BPA-free, safe, and reliable.

MORÉNA职场妈妈穿戴吸乳器 张玳儿 | 24级工业设计1班

该产品以仿生花蕊结构实现聚露功能，采用隐形静音设计，搭配APP智能记录的个性化方案，可重新定义“背奶妈妈”的职场体验。

This product utilizes a bionic flower stamen structure to achieve a dew-gathering function, features a discreet and silent design, and is paired with personalized solutions via smart APP tracking, redefining the workplace experience for “working mothers who pump breast milk.”

婴幼儿硅胶触觉探索训练板 梁慧玲24级工业设计1班

模块化设计通过触感单元的细分与组合，精准服务于0 - 3岁婴幼儿的感官启蒙，既满足安全柔软的材质要求，又通过灵活的模块组合实现“分阶成长”与“多维探索”的核心目标。

The modular design precisely serves the sensory enlightenment of infants and toddlers aged 0-3 through the subdivision and combination of tactile units. It not only meets the material requirements for safety and softness but also achieves the core goals of “staged growth” and “multi-dimensional exploration” through flexible module combinations.

成果汇报、校企导师现场点评

在本次成果汇报环节中，各团队将围绕前期设计开发的母婴及婴幼儿用品，全面展示产品理念、功能创新点、结构设计以及商业应用价值。通过PPT演示、实物模型展示与互动体验相结合的方式，生动呈现从痛点洞察到方案落地的全过程。汇报结束后，来自高校的专业教师与企业资深产品经理组成评审团，将从设计美学、人机工程学、材料安全性、市场可行性及用户体验等多个维度进行现场点评。校企导师不仅为学生的创新成果提供了专业、客观的优化建议，还结合行业前沿趋势，探讨了产品未来量产与商业化的潜在路径，真正实现了产教融合与产学研协同育人的目标。

In this results presentation session, each team will comprehensively showcase the product concepts, functional innovations, structural designs, and commercial application values of the maternal, infant, and baby products they previously designed and developed. Through a combination of PPT presentations, physical model displays, and interactive experiences, they will vividly present the entire process from identifying pain points to implementing solutions. After the presentations, a review panel composed of professional teachers from universities and senior product managers from enterprises will provide on-site feedback from multiple dimensions, including design aesthetics, ergonomics, material safety, market feasibility, and user experience. The university-enterprise mentors not only provided professional and objective optimization suggestions for the students’ innovative achievements but also discussed the potential paths for future mass production and commercialization of the products in light of cutting-edge industry trends, truly achieving the goals of industry-education integration and collaborative education through industry-university-research cooperation.

四、产教融合的价值：双向赋能，共创未来

从硅胶奶瓶到智能净护盒，从传统奶嘴到文化限定款——《产品设计程序与方法》课程以东莞本土优秀制造企业“好印象”为纽带，搭建起连接学术创新与产业实践的桥梁。

From silicone baby bottles to smart sanitizing and protection boxes, and from traditional pacifiers to culture-themed limited editions—the course “Product Design Procedures and Methods” uses the outstanding Dongguan local manufacturing enterprise “Good Impression” as a bridge to connect academic innovation with industrial practice.

对学生而言，本次课程的核心价值在于全真产业实战训练。学生于真实产业场景中开展设计工作，产出成果不再是脱离实际的课程作业，而是具备落地潜力的商业方案；通过与企业设计师、工程师的直接交流，学生弥补了从图纸设计到批量生产环节的认知缺口，可带着真实项目经验与高质量设计作品集步入职场。对企业而言，年轻群体的设计视角与创新创意为产品研发提供了新方向，不仅以较低成本完成了多维度设计探索，更提前搭建了稳定的人才储备通道。对学院而言，“产业命题、课堂孵化、企业落地”的培养模式已形成完整闭环，实现了专业教学要求与产业一线需求的精准对齐，也提升了工业设计专业在行业内的实际认可度。

For students, the core value of this course lies in immersive industrial practical training. By conducting design work in real industrial scenarios, the outcomes they produce are no longer detached course assignments, but commercial solutions with the potential for practical implementation. Through direct communication with corporate designers and engineers, students bridge the cognitive gap between blueprint design and mass production, enabling them to enter the workforce equipped with real-world project experience and high-quality design portfolios. For the enterprise, the design perspectives and innovative ideas of the younger generation provide new directions for product research and development. This not only completes multi-dimensional design exploration at a lower cost but also establishes a stable talent pipeline in advance. For the college, the cultivation model of “industrial propositions, classroom incubation, and corporate implementation” has formed a complete closed loop. It achieves a precise alignment between the requirements of professional teaching and frontline industrial needs, while also enhancing the actual industry recognition of the industrial design major.

课堂即赛场，作业即产品。当学生的设计贴合市场真实需求，当企业的生产线承接年轻创意落地——这就是产教融合的理想形态。

The classroom serves as the arena, and assignments become products. When students’ designs align with genuine market needs, and when corporate production lines bring youthful creativity to life—this is the ideal form of industry-education integration.

课程名称：《产品设计程序与方法》

授课教师：谢黎、王沄

企业导师：詹柱朋、李思都

合作企业：东莞市好印象实业有限公司/广东好印象创新科技有限公司

授课对象：2024级工业设计1、2班